Gender Issues Of Advertising An Regulation Synthesis Of...

Florida International University†¨ â€Å"Gender issues in advertising--an oversight synthesis of research: 1970-2002† By: Lori D. Wolin Source: Journal of Advertising Research. 43.1 (Mar. 2003): p111. Document Type: Article Date of publication: 26 Feb. 2015.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ Victoria Perez†¨ SYG 2000- Introduction To Sociology (U03)†¨ April 3rd, 2015†¨ Professor Oueslati-Porter †¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Summary of Article†¨ In the article â€Å"Gender issues in advertising- an oversight synthesis of research†, Professor Lori D. Wolin, a graduate of Florida Atlantic University and professor at Lynn University, gives insight on the gender roles and stigmas that are assigned to society, knowing first hand from advertising and being a test subject to the gender roles that gender roles play a key role in marketing and that the assignment can be harmful and are necessary to analyze to keep from creating a further stigma in society. Wolin explains that the difference in advertisement towards males and advertisement towards females are vastly varying and play an importa nt part in the way advertisement furthers the instillment of gender roles. †¨ Gender is used every day as a marketing technique in order to sell products because it can be applied to a vast majority of people, can be identified by anybody, and it is easy to tell what is and is not a best seller according to reactions and reviews from society. In order to get an accurate amount of research, theShow MoreRelatedMarketing Report for LOreal6541 Words   |  27 Pagesproducts, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. LOreal includes some important brands such as Lancà ´me Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. LOreal invests heavily into its research and development which gives them competitive advantage over its competitors. 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